Keynote speaker - Julie Deane OBE
We’re thrilled to be welcoming Julie Deane OBE as our keynote speaker at The Congregation of Inspiration 2018. She will be sharing her story, all the highs and lows along the way, and best advice on how to create an iconic brand that stands the test of time.
Julie started The Cambridge Satchel Company with her mother Freda at their kitchen table in Cambridge with a budget of just £600 with one goal: to make enough money to send Julie’s children to a better school. While brainstorming ideas Julie focused in on her frustration with poor quality school backpacks the idea was born. Numerous collaborations with high end brands, a loyal social media following, in the fashion media spotlight and numerous celebrities adorning the satchel propelled the brand forward.
In just over five years The Cambridge Satchel Company became a global brand being sold in over 120 countries with an annual turnover of excess of £50 million.
Julie was awarded The Queen’s Award for International Trade from Her Majesty, Queen Elizabeth II, an OBE followed for her services to entrepreneurship and she was appointed Entrepreneur in Residence at the British Library.
Holly Tucker MBE
Holly speaks from the heart and has been named one of the most inspiring speakers in the UK. She will be sharing with her unique take on the fundamental pillars of business throughout the day, shunning the traditional way of ‘doing’ business and giving you the tools and insight to craft your own business path.
A passionate small business advocate for the last 15 years; Holly has had a unique bird’s eye view of what it takes to ‘make it’ within the small business world, and will be sharing her experience for those on the rollercoaster of building their dreams.
Panel - finding work/life balance when running a business
Panel - The power of social media for your business
Panel - Growing a strong brand & doing what you love
ARRIVE, COFFEE & CONNECT
What could be better than a morning start of Holly & Co-ffee and cups of creativi-TEA, a chance to meet new friends and all amongst an Instagrammable extravaganza!
HOW WE CAN ALL LIVE THE GOOD LIFE
Building a ‘Good Life’ Company (a successful small business built on happiness, alongside profits) is what Holly ultimately believes the true meaning of success is. Holly introduces the themes of the day, breaks down what the ‘Good Life’ really means and the practical steps in achieving one.
DO WHAT YOU LOVE: MAKING MONEY FROM YOUR PASSION
The key to building a thriving, successful and profitable business is combining passion, purpose and commerciality. Often when building or growing a company, one or more can be pushed aside. We’ll equip you with the tools to help put your passion and purpose into the central “Brand Heart” of your company. Empowering every founder to ensure your business journey stays on course, as you grow your brand and revenues.
PANEL DISCUSSION: GROWING A STRONG BRAND & DOING WHAT YOU LOVE
The key to happiness and true success is making money doing what you love; turning passion into profit. We’ll be discussing the power of brand and authenticity with those who’ve done exactly that. Panel discussion with Andy Poplar ( Vinegar & Brown Paper), Otegha Uwagba (Women Who), Jo Tutchener-Sharp (Scamp & Dude), and Amy Elson (Chambers & Beau).
BUSINESS ADVICE FOR THE CREATIVE BRAIN
Taking the jargon and fear out of running a business, Holly will cover all of the stumbling blocks; from business plans, to investment and accountancy – no jargon or grey business advice here! Holly plans to give you a whistle stop tour of the fundamentals you will need to know and what you don’t! Be ready for a brutally honest and powerfully enlightening moment you’ll never forget. This will also be a chance to put your burning question to Holly and empower yourself to move forward on your business journey.
EMOTIONAL COMMERCE: THE NEW AGE OF MARKETING
What really is marketing in this digital age? How can you truly break through as a small business, gaining traction and attention? How can you compete with the giants? Not happy with how small businesses where being taught, Holly has created a her own philosophy – ‘Emotional Commerce’. She’ll take you through her 10 step guide, on a new way of amplifying your brand, and harnessing your small business superpower.
PANEL DISCUSSION: THE POWER OF SOCIAL MEDIA FOR YOUR BUSINESS –
We’re living in an age where social media is the key to running a successful business. That’s not to say it’s easy or we know how to do it! There’s an art in building powerful social impact. We speak to the Instagram influencers who are ‘best in class’. They’re going to share their secrets, tips and advice on how to win, socially. Panel discussion with Nikki Cochrane & Kathryn Tyler (Digital Mums), Emily Coxhead (The Happy Newspaper), Dee Campling (Stylist & Instagram influencer) and Vicky Graham (Vicky’s Donuts).
PANEL DISCUSSION: FINDING WORK/LIFE BALANCE WHEN RUNNING A BUSINESS
Is work / life balance a myth, or is it more about the work / life blend? Can you run a successful business without sacrificing your home life or family? We speak to the founders who’ve done it, learnt the all valuable lessons and tips. Holly will discuss with with Molly Gunn (Selfish Mother & The FMLY store), Natalie Lee (Style me Sunday), and Nayna McIntosh (Hope Fashion).
JULIE DEANE OBE – FOUNDER OF THE CAMBRIDGE SATCHEL COMPANY
Julie Deane OBE rarely takes to any stage, so it’s a real honour to have her joining us to share her inspirational story: from starting her company with just £600 from her kitchen table, to a multimillion pound success. She’ll talk about the highs & lows, and her best advice on how to create an iconic brand that stands the test of time.
FOLLOWING YOUR DREAM AND ROUNDING OFF THE DAY
Holly will round up the day with final thoughts and what we must remember in order to follow our dreams.
TOASTING NEW FRIENDS
Closing the day in style, with cocktails to toast new friends.